JOB PURPOSE
You will be responsible for creating an outstanding experience for parents and students through the Purchase phase of the Parent Experience Journey (PEJ), as families progress from initial enquiry through to and including the child’s *** day at school, thereby maximising the conversion of leads into new starters.

KEY RESULTS AREA
Guide parents and students through the admissions process, making the experience positive, straightforward and engaging throughout.


● Ensure timely communication, responding to all parent contact within 24 hours during the working week.
● Ensure high quality communication: written and verbal language, structure and consistent attention to detail.
● Maintain high levels of warmth and enthusiasm throughout all communications.
● Ensure that each family experiences key ‘magic moments’ throughout their journey, from enquiry to enrolment / induction, that are customised to their circumstances and memorable.
Build an understanding of each family’s needs and interests throughout the Parent Experience Journey.


● Get to know families through great questions and active listening.
● Always be curious - identify what each parent and student needs – then personalise and tailor your offer accordingly.
● Deal effectively with objections and be responsive to buying signals.
● Build empathy and rapport with families.
● Support the MAC team through attendance at school recruitment events.
Drive conversion at each stage of the pipeline by maintaining a focus on ‘closing’ towards the next step.


● Run the Parent Information Sessions for groups of parents interested in finding out more about the school.
● Maintain the School Experience area in the start-up office and guide parents through this experience when visiting the offices for interviews, coffee morning etc.
● Organise and run (in collaboration with the school ols’ Marketing Team) the Open Day event son campus.
● Deal with new enquiries effectively and convert the enquiry to a visit to the school.
● Facilitate the application and assessment process in a straightforward and efficient way to convert families to enrolment.
● Facilitate any remaining enrolment requirements and maintain continued contact to convert enrolled families into new starters.
● Support families in their induction and orientation to ensure a positive start at their new school.
● Follow up with leads at all stages of the pipeline that have become unresponsive to reignite their interest. Follow best practice in timing this communication.
● Close out unresponsive leads in a timely fashion, always leaving the door open for the conversation to restart.
Ensure that the school’s brand and core messages are integrated throughout the Purchase process.


● Articulate in a compelling fashion the school’s USP and proof points.
● Advocate the value of being part of the Nord Anglia family.
● Link what parents and students need to our unique offer.
● Bring to life our global collaborations and educational assets to meet the needs to each family and student.
Support the school DAM throughout the re-enrolment process to optimize the retention of existing students and families.


● Support the school SLT in refining the list of families eligible for re-enrolment.
● Work with the school SLT and DAM to identify high risk families and put in place mitigation strategies to minimize the risk of these families not re-enrolling.
● Work with Marketing