职位概要： JOB SUMMARY: 总体 Overall • 协助制定重大创新活动和加强活动的业务计划和产品策略，为市场和销售各部门的落地执行提供策略方向指引。 Support to develop marketing plans and product strategies designed for innovative events to engage targeted consumer segments via a variety of brand engagement activities. • 制定贴近消费者并符合品牌内涵和业务目标的品牌/产品计划。与消费者洞察、整合营销传播、内容营销、销售、企业合作、娱乐、餐饮、商品、酒店、城市大道、财务、收入管理等团队紧密合作，领导团队成员制定度假区产品和体验计划 Develop marketing activities that are relevant to consumers and support the brand direction and business objectives. Lead the planning and development of the Resort Experiences initiatives through a close collaboration with Consumer Insights, Integrated Marketing Communication, Content Marketing, Sales, Corporate Partnership, Entertainment, Food