职位描述
Job Description
61 Participate in designing a series of national activities and ensure key
strategy implementation、follow-up feedback and improvement.
61 Adapt central marketing strategy to regional marketing strategy, including
accurate regional market analysis, keen insight into customer needs and
perception of the products through adequate market research findings, SWOT
analysis, and translate them into regional marketing strategy proposals and
suggested action plan for products.
61 Collect and analyze market intelligence data from multiple aspects,
including health policies, generics, prices, reimbursement, co-payment,
its class, its competitors, its market or its environment.
61 National and regional KOL concept management. Keep long term effective
professional engagement with physicians and KOLs, as well as internal customers
like sales team/ MA/MAnGA/CCM/HCC/Legal etc.
Organize brand story and promotion trainings for national and regional MRs.
Requirement
Internal Talent:
61 Current position