The overall baijiu category is becoming an increasingly more consumer-centric business, with different consumer dynamics by price point, city type, channels and occasions. Key to SJF’s long-term growth and realizing strategic ambitions, is tapping into relevant consumer segment and occasions to deliver consistent share growth across our portfolio of products in different markets. Greater consumer-centricity will enable us to identify and act on consumer insights, the changing environment, and to better balance future opportunities for growth with the need to deliver short term performance. The role of the consumer insight is to help shape our marketing strategy and innovation pipeline, evaluating marketing campaign and innovation performance by creating, sharing and helping develop action plans from consumer and occasion-based insights, and then helping embed these insights and actions throughout the company. You will be expected to leverage your unique skill at guiding the business to make the right strategic and commercially savvy, evidence- based decisions, within the ever-changing context of our consumers’ lives. You will go beyond just having functional research expertise, to strongly influencing brand building thinking and how we engage the consumers at end-to-end touchpoints across channels and experiences, both offline and online. The role holder will need to be strong at influencing and driving change. They will need to be expert in setting their own agenda and ensuring they drive it right through to hit the bottom line and deliver long term growth, working closely with other Marketing teams, including brand development team, Innovation, Digital and PR, and other commercial functions. Key R