Job Title: Senior Manager, Media Planning and Buying Job Summary As a core leadership member of the media team, lead the strategy development and precision execution of large-scale media investments. Rigorously govern external agencies and premium media partnerships to over-deliver on annual targets (paid attendance/brand health metrics), while spearheading innovation and cost optimization. Major Responsibilities Media Strategy: Develop and execute annual/quarterly media strategies for Universal Beijing Resort, covering brand campaigns, seasonal promotions, and performance-driven advertising. Agency