职位描述
Product content strategy and development
Understand gaming audiences and key communication channels to develop omnichannel content strategies for Lenovo Legion and Lenovo LOQ.
Create NPI (new product introduction) omnichannel assets and eTail A product pages with creative agencies.
Create EPI (Back-to-school and holiday) omnichannel assets.
Manage project schedules and ensure on time delivery.
Manage partner content approvals, budget planning, alliance operation process etc.
ETail acceleration program
Support on strategic planning on improving Gaming products’ online shopping experiences. Including set up case studies, understand industry benchmarks and trends.
Drive eTail syndication program in European countries. Manage translation, page delivery, testing and reporting with agency.
Explore cross-channel content strategy – i.e. UGC syndication, review syndication – to accelerate considerations and brand competitiveness.
Global retail guidance creation