JOB SUMMARY / ACCOUNTABILITY: Responsible for business growth and the direction and coordination of all merchandising activities for assigned product lines from sourcing, product development, order execution through delivery to meet customer needs and achieve business objectives. PRINCIPAL DUTIES:  Identify customer requirements so that the business development activities undertaken can fulfill customer needs.  Determine appropriate price quotations so that Company can secure order and maintain profitability.  Direct and coordinate the value chain process from Ordering to Production to Shipping so that products can be delivered to customers on time.  Identify vendors on shore and offshore for production and/or raw material supply and evaluate their production and service quality, ensure compliance standard and performance so that quality production can be ensured.  Establish and manage relationships with overseas customers so that sales can be enhanced and business goals achieved.  Lead and manage the team under supervision and motivate them to maximize performance  Participate in company strategic planning